Factors That Influence Utilization of Cyber Extension and Social Media (Facebook, WhatsApp, YouTube) in the Adoption of Innovations in Nganjuk

Abstract

This study aims to determine the factors that influence the use of cyber extensions and communication media on the adoption of technological innovations by farmers in Nganjuk Regency. The study was conducted in Nganjuk Regency from August to October 2019, with a sample size of 110 people. This survey research is an explanatory / cofirmatory survey. The results showed factors that influence the use of Cyber extension counseling media and communication media in the process of adopting farmer innovations in Nganjuk Regency; (1) Openness to communication media, (2) Farmer interactions in the use of Cyber extensions, (3) Farmers' perceptions of Cyber extensions, (4) Types of media / communication channels, (5) Motivation, (6) Positive attitude of farmers towards technological innovation.