Optimization Strategy for the Development of Lemongrass Essential Oil in Science Techno Park, Trenggalek Regency
Abstract
This study aims to identify the optimal strategy and evaluate the economic feasibility in the development of citronella essential oil in Science Techno Park (STP) Trenggalek Regency. With a qualitative approach, this study collects data through in-depth interviews, direct observation, and related documentation. The results of the study show that strengthening the supply chain, innovation of derivative products, increasing the technical capacity of farmers, market diversification, and policy and infrastructure support are the key steps needed to develop the citronella essential oil industry in STP Trenggalek Regency in a sustainable and profitable manner. The economic evaluation reveals that this development is economically feasible with a positive rate of return on investment and maintained environmental and social sustainability.
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Sugiyono. (2010). Qualitative, Quantitative, and R&D Research Methods Bandung: Alfabeta
Sulaswatty, S. (2019). Indonesia's Essential Oil Export Statistics.
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